
Keep it Out, a regional campaign to crack down on illegal tobacco sales, is being backed by Bradford Council as part of the run up to No Smoking Day on 14 March.
Councils across West Yorkshire, North Yorkshire, the North East and Hull are linking up to tackle illegal tobacco products that have been smuggled into Britain without tax being paid, or are counterfeit and usually available through unlicensed outlets.
This new ‘Keep it Out’ campaign highlights the implications of illegal tobacco being available in local communities and encourages both smokers and non-smokers to report the sale of illegal tobacco through a confidential telephone line.
The council says the trade in illegal tobacco makes it easier for children to start smoking, harder for adults to stop, and brings crime into local communities.